Tipo de Emprego: Tempo Integral
Execute the local digital marketing strategy to develop the brand positioning in the Country.
Ensure local marketing, communication and commercial coverage towards developing the consumer engagement and loyalty.
Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose
Place consumer’s insights at the heart of the marketing and business model
Develop and manage online brand and product campaigns to raise brand awareness
Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that
Partner and challenge media agency (including on innovative mechanisms)
Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition
Develop and mentor the Digital team Identify online and off line drivers and articulate the digital strategy with the brand positioning
Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation