Função: Marketing Desenvolvimento

Tipo de Emprego: Tempo Integral

Localização: Melbourne - CBD & Inner Suburbs

País/Região: Australia

ABOUT THE JOB:

  • Building and executing the annual PR plan leading to consumer recruitment and loyalty through influencer marketing and editorial content and partnerships.

  • Identifying new streams of media, both online and print as well as new influencers across the spectrum of tiers & working directly with them and their agents to maximize social outreach and propose strategy roll-outs 

·         Plan, develop, design and manage social interactions across Brands digital channels to increase brand exposure and strengthen brand image.

·         Define and enhance the Brand Social presence in accordance with the Brand’s image

·         In collaboration with Marketing, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data

·         Collaborate closely with digital brand manager to strategize and implement affiliate marketing and traffic driving activities to the brand’s e-commerce platform

·         Keep up to date on social media trends and best practices educating internal and external stakeholders

·         Interact with consumers in social media channels using social media management software and related tools, including forums

·         Trigger conversations on social media channels with daily, weekly content planning.

·         Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders

·         Manage the Social and Community component of digital marketing campaigns

·         Produce social media listening and engagement reports

  • Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction and to create actionable, operational reports that lead to optimization and efficiency in performance

ABOUT YOU:

  • Strong proven previous experience in developing and executing PR plans and communications strategies as well as Online Community Management
  • Experience in actively managing a brand or company's social media programs and with Key Opinion Leaders  (KOLs)
  • Knowledge of top social media platforms including usage, demographics and marketing opportunities
  • Knowledge of social media best practices and legal guidelines
  • Proficiency in data analytics
  • Working knowledge of SEO and PR
  • Event management experience would be very beneficial

ABOUT THE PERKS:

  • Profit Share, Life insurance and Income Protection as well as staff discounts to use across all our brands
  • Corporate discounts available as well as annual product allowance to use across all our brands
  • Onsite gym, café and staff shop at our Head Office on St Kilda Road
  • Social, Health & Well-being programs throughout the year

ABOUT THE DIVISION:

L'Oréal Luxe is all about elegance and refinement. Our international skin care, make-up and perfume brand portfolio include beauty brands with some of the most iconic products in the world such as Lancome, Giorgio Armani, YSL, Kiehl’s, Urban Decay & Valentino amongst many others.

ABOUT L’OREAL :

L'Oréal Australia is part of the L'Oréal Group – the world's largest pure beauty company with over 100 years of history and experience. We are a passionate team in a growing market, working to deliver our mission of Beauty for All through our local portfolio of 25 brands.

L’Oréal is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability.