Função: Digital

Tipo de Emprego: Tempo Integral

Localização: Shanghai - Shanghai

País: China

MISSION STATEMENT: Contribute to brand profitable growth through the definition & implementation of CRM and service strategy, ensuring a consumer centric approach, leveraging insights from data knowledge to maximize customer value and ROI by driving brand preference and loyalty from corporate level.

 

1.  ANALYZE DATA TO GENERATE BUSINESS OPPORTUNITIES

        Analyzes online and offline touch points with the brand and maximizes commercial opportunities

        Gathers all data sources to have a comprehensive vision of the consumer

        Builds precision marketing scenarios to personalize each consumer journey

        Converts intentions into sales thanks to consumer understanding

        Improves users experience based on data analysis

        Uses Predictive analysis, econometric and attribution modeling to pilot investment

2.  ORGANIZE DATA COLLECTION

        Sets up partnerships with data owners

        Defines data's collection objectives (volume, target audience, reliability…) and translates it on relevant KPIs

        Defines technical architecture and pilots choice of provider

        Stays up to date on data collections methods

        Creates innovative ways to engage consumer to collect data (game contest)

        Segments the data base for targeted marketing activities  

3.  PILOT MEDIA MECHANISMS TO OPTIMIZE IMPACT

        Identifies relevant partners and trends on  media

        Builds a strong ADTECH ecosystem (media agencies, pure players, …)

        Articulates paid owned earned consistent strategies

        Sets up KPIs and iterative monitoring to improve campaign in real time

        Partners with financial teams to optimize cost model definition

        Pilots and challenges the media agencies on activation strategies  

4.  DEVELOP CRM IN LINE WITH THE BRAND IDENTITY

        Defines the online/offline relationship strategy adapted to brand objectives

        Works closely with marketing, sales & consumer care to align consumer messages

        Translates brand DNA in every CRM activity

        Builds segmented programs according to the consumer profile (recruitment, retention, reactivation …)

        Optimizes efficiency and cost : migrating when necessary to lower costs mediums