You will join a dynamic team in our Luxe Division with responsibilities as follow:
To implement interactive and CRM campaigns to contribute to the growth of a brand on the market.
• Convey the advertising creative and product information into impactful interactive campaigns
• Implement internet campaigns on new product launches and pillar products
• Implement CRM business plans to build long-term relationships with identified high-value consumers
• Analyse brand’s and competitors’ internet activity to make recommendations to management
• Interact efficiently with other departments (Sales, product marketing team, Communication…)
• Manage project budgets. Set clear KPIs to ensure campaign assessment
To contribute to brand and market profitable growth, maximizing the integration of digital into our practices, hence identifying and enhancing business development opportunities. Ensure marketing, communication and commercial converge towards developing the consumer experience, satisfaction and loyalty
- Content management : Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition.
- Consumer touch points/media strategy : Plan & optimize media (all touch points) strategy & investments, ensuring cross-media efficiency, close tracking of results, actionable recommendations.
- Social media management: Create, develop, manage communities (consumers, bloggers, journalists, pharmacists or hairdressers if relevant…) and implement the social media strategy to support the brand’s / project‘s ambition.
- E-commerce management : implement the distant selling strategy : e-commerce, m-commerce, new categories, etc… ensuring the global consumer experience & cross canal consistency
- Customer data, relationship and service management : deploy a strong customer knowledge and data management, and deploy a targeted contact & service strategy, appropriate relationship campaigns and tracking.
- Min. Bachelor Degree from reputabel Universities
- Min 3 years working experience in Digital Marketing/CRM/ECommerce
- Drive and good communication skill
- Passionate in Beauty Industry aprticularly make-up and skincare
- Able to speak and write in English