Função: Outros

Tipo de Emprego: Tempo Integral

Localização: Rhode Island - Lincoln

País: USA

Title: Director – Customer Marketing

Team: Brand Sales – L’Oreal Paris

Reports toCustomer Business VP


Mission and defining characteristics:

  • The key account shopper expert and point-of-contact for a given retailers marketing, social, advertising teams
  • Person in charge of bringing national brand vision to life within a specific account
  • Overseer of point-of-sale and display strategy for account
  • Proactively brainstorm and develop 360 degree, omnichannel retailer programs
  • Management and coaching of Customer Shopper Marketing Support
 

Main Tasks:

Grow the Shopper Base

  • Use shopper insights to develop retailer specific projects to impact shopping behavior and improve retailer performance
  • Understand in depth customer shopper behaviors
  • Grow shopper base and loyalty to our brand and to the retailer

Brand Driver

  • Work intimately with the National Shopper Marketing team to bring to life our brand equity in coexistence with our retailers DNA. 
  • Develop customer specific programs for retailers that maximize engagement
  • Incorporate competitive learnings for effective account specific planning

Relationship Builder

  • Serve as the point of contact for my customers marketing, social, advertising and operations team.  
  • Partner with these teams to maximize our mutual businesses
  • Partner closely with internal  cross-functional teams on initiatives

Creator and Visionary

  • Brainstorm and create strategic account  marketing initiatives
  • Oversee overall spend of 360 support budget , ensuring ROI
  • Develop, in partnership with retailer, 360 degree omnichannel Retailer programs

Main Interfaces:

  • Customer Team Lead
  • Brand Shopper Marketing
  • National Account Managers
  • BBD
  • Centralized support: BBD analyst, Sales Admin, Division Ops

Measures of success:

  • Help Deliver sales target and brand sales fundamentals for customer by maximizing shopper penetration
  • Success of 360 programs – meet ROI targets
  • Successful multi project management
  • Market category penetration for eComm
  • Team 360° feedback
  • Advantage/ Kantar scores
  • Retailer scorecard

Qualifications/experience:

  • 5-7  years experience in development of brand business objectives and execution of marketing strategies Sales, Marketing, and/or Customer Marketing experience required
  • Deep understanding of consumer packaged goods industry, retail channels and account specific marketing
  • Strong understanding of promotional tactics and various marketing vehicles 
  • Track record of driving insights and strategically sound marketing programs
  • Strong ability to build trusting relationships with client and innovate in a collaborative manner


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.