Cargo: Marketing

Tipo de posição: Permanent

Tipo de emprego: Full - Time

Local: New York - New York

País: USA

Title: Director, Consumer & Market Intelligence

Location: New York, NY
Department: Consumer & Market Intelligence
Reports to: Assistant Vice President, Consumer & Market Intelligence

The Department: The Consumer & Market Intelligence Team (CMI) provides consumer and market information that facilitates management decision-making on broad strategic as well as tactical day-to-day marketing and business issues. CMI uses a wide variety of research techniques and tools. As a business partner, CMI leverages insights pertaining to the Consumer, Shopper and Market to aid in category and brand strategies as well as Go-To-Market and In-Market strategies.

The Role:

You’ll uncover and create actionable insights to drive L’Oreal USA strategies, business decisions and overall competitive advantage. The consumer learning will be applied in brand strategy, brand communication, innovation, etc.

You’ll design studies, gather primary and secondary research, manage our vendor partners, and ensure that we get the best insights to drive our decision making. By helping us understand and anticipate customer needs, you’ll be shaping what’s next for us.

·         Partnering with leaders to understand key business issues

·         Designing and shaping research designs to yield actionable insights

·         Managing research agency partners and research projects from scoping to delivery

·         Synthesizing information from various sources into meaningful insights

·         Representing the voice of the consumer within the organization

·         Presenting actionable recommendations to leaders

You will work with a range of brands across divisions within the U.S. as well as globally.  In this role you will collaborate primarily with Marketing; however, you will also work closely with our labs, product development, creative agencies and retail teams.

Job Experience and Requirements

The successful candidate must have a bachelor’s degree with strong analytical and interpersonal skills and the ability to manage the complexity of a large global organization

  • Minimum: Bachelor’s degree. Masters/MBA a plus
  • 5-7 years’ experience in Market Research either on the client side or agency side
  • Has mastery of a range of primary market research techniques both traditional and non-traditional
  • Knowledge of and experience with syndicated data sources such as Euromonitor, Mintel, Nielsen, NPD, etc
  • Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
  • Strong writing, analytical and presentation skills: is able to confidently communicate research findings on paper and in person with a clear, concise point-of-view that communicates consumer insights effectively to non-researchers
  • Ability to confidently engage different levels and multi-functional stakeholders
  • Ability to cultivate strong collaborative working relationships and contacts within U.S. Marketing teams and across other company functions in the U.S. and Global teams and with external organizations (as appropriate)
  • High confidence, proactivity and positive “go-getter” attitude
  • Strong bias for action, sense of urgency and results orientation

#}