Função: Marketing Desenvolvimento

Tipo de Emprego: Tempo Integral

Localização: New York - New York

País/Região: USA


Responsible for driving the Haircolor and Relaxer category growth for the US market through the development of a new product panier, renovation of pillar products, developing and executing business processes while creating and implementing long and short term strategies for the brand.


Product Development:

  • Define 3 year panier for Haircolor and relaxer categories
  • Research and define trends for the category
  • Define 3 year panier for Haircolor and relaxer categories
  • Research and define trends for the category
  • Influence other departments to meet brand development goals
  • Work with CMI to conduct extensive market research of the US market to decode consumer insights; identify trends and propose strategies
  • Own financial process for P&L impact of new products
  • Work with R&I and Development teams on reforms
  • Act as formulation and technology experts within category

 New Product Launches:

  • Ownership and responsibility for supervising entire go to market process across multiple launches- shopper, social, media, education, etc.
  • Participate in selling project to management at large
  • Generate long term strategic development
  • Collaborate with Creative to create launch materials including merchandising and sampling

                                                                                                                                                                         Strategy Planning:                                                   

  • Drive the research, analysis, category trends and insights to develop long term strategy
  • Oversee and guide plans development and create vision for businesses
  • Contribute to total category strategy / plans

 Sales/Trade Marketing:

  • Work with Sales leadership to ensure key account plans are aligned with brand strategies
  • Review account specific events/plans
  • Present in internal Sales Meetings/workshops

 Financial P&L and Forecasting:                                                        

  • Ownership of entire process
  • Understand and manage financial implication of forecast (i.e.) E10 and Full year number
  • Own accuracy of all budgets and roll up of total category with finance
  • Manage budget allocation between spending buckets and brands with peers

 Promotions/Advertising/ Media:                                                            

  • Strategically contribute to advertising creative
  • As necessary, manage the advertising development process
  • As necessary, Guide agency and advertising development
  • Influence media recommendation and direction

 Meeting Management:                                                          

  • Develop and drive meeting agenda for meetings
  • Ensure quality of all materials being presented
  • Effectively present to senior management



  • BA degree required. 
  • 7+ years of Industry related marketing work experience (consumer package goods or beauty)
  • Experience working collaboratively with R&D on a new product or renovation
  • Experience successfully launching and managing a new product or renovation through its entire life cycle
  • Prior experience in Operational Marketing
  • Experience managing challenging projects that may not have been successful
  • Experience or exposure to international assignments


  • Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
  • Product Development: partner with PD team to advise in concept writing, formula briefing and evaluation, packaging development and budget 
  • Market Research: ability to read and interpret research data
  • Leadership: Demonstration of leadership with team; support departments and customers (ie Creative)
  • Cross-cultural knowledge
  • Skills:
  • PC Proficiency (Microsoft Suite)
  • Demonstrated Marketing Brand Management skills and techniques
  • Proven multi-project / team-oriented managerial skills
  • Previous Supervisory role(s)
  • Previous development and/or launch management skills
  • Flexibility 
  • Affirmative sensitivity to the métier / appreciation for our business
  • Excellent Interpersonal Skills (written and oral)

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.