Função: Digital

Tipo de Emprego: Tempo Integral

Localização: UK - England - London, Hammersmith

País/Região: United Kingdom

E-Commerce Analyst 

A global brand with a history of innovation and ambition. Here at L’Oréal, we’ve made it our quest to deliver beauty for all. It’s an aim that has seen us expand into over 130 countries and to develop operations across every retail distribution channel too. And we can honestly say that our careers are just as diverse as our business. After all, at L’Oréal, nothing is impossible.

The role

Reporting to the Head of Data Strategy and Analytics, part of the CMO team, the E-commerce Analyst will work hands-on across all Owned, Paid and Earned digital media, provide insights and analysis to identify trends, patterns and anomalies that help understand customer behavior, shape website design and improve marketing performance for all digital channels.  The E-commerce Analyst will work cross divisionally with multifunctional teams on supporting group-wide digital objectives through data and insights.

  • ·         Interrogate relevant data sources to develop customer journey analysis and identify opportunities to improve online content effectiveness and user experience
  • ·         Lead the development and enhancement of regular reporting capabilities through the creation, maintenance and automation of dashboards (mainly through Tableau, Excel, and Google Sheets) with objective to report and explain digital channels performance
  • ·         Develop and evolve digital channels KPIs and measurement frameworks to align all divisions
  • ·         Centrally oversee tagging standardisation and best practice by working closely with Tagging agency to ensure new sites are reliably tracked to support accurate measurement and reporting
  • ·         Lead e-commerce analytics and relevant tools implementation throughout divisions 
  • ·         Combine web analytics, search marketing, and customer experience metrics to present a transparent overall picture and measure success of changes to our sites and communications
  • ·         Support Search strategy by working closely with the Search agency on forecasts, performance analysis, relevant tools implementation and training
  • ·         Interact closely with the digital teams and other analysts in the wider company and present findings, recommendations and best practices.
  • ·         Support CMO digital transformation vision with analysis and insights to drive continual improvement across digital channels
  • ·         Provide ad-hoc training on reporting and web analytics tools across divisions to drive usage and help grow user competency across all divisions

Who we’re looking for

The successful individual will have experience in web analytics and working with high volume of data from multiple sources. You should be confident demonstrating all of the following:

  • ·         Professional experience working within Digital analytics
  • ·         Competent in understanding and applying customer data, analytics and market research to business objectives
  • ·         Advanced knowledge of Excel
  • ·         Highly competent power user of Web Analytics, ideally Google Analytics Premium
  • ·         Experience designing dashboards with data visualization tool such as Tableau
  • ·     Experience with social channels analytics including Facebook Insights, Twitter Analytics, YouTube Analytics, and social analytics tools such as Fan Page Karma
  • ·         Experience working on data automation through API connections and Google Sheets connectors
  • ·         High level of data manipulation and experience in establishing on-going reporting for all digital channels including Website, Search, Social
  • ·         Numbers focused, able to work with large sets and volumes of data and strong problem solving skills
  • ·         Experienced data-miner and problem-solver with a strong attention to detail
  • ·         Proven organizational and IT skills, together with the ability to prioritize and adapt within a changing environment
  • ·         Experience implementing and fine-tuning site analytics, A/B testing, Multi-Variety analysis would be a plus
  • ·         Ability to engage and coach multiple stakeholders