Função: Digital

Tipo de Emprego: Tempo Integral

Localização: New York - NY

País: USA

Job Summary: Helping to lead the L’Oreal Consumer Marketing Insights (CMI) team in executing data-driven analyses for brands and as well as the CMO organization. Responsible for shaping and mentoring a data-driven marketing science practice through: leadership, education, and rigorous inquiry.


Key Job Accountabilities

·         Champion ways of working with external and internal partners to leverage best practices and consistent service across brands within the portfolio.

·         Facilitate and own end-to-end consumer research analytics projects.

·         Innovate data solutions based on synthesizing current analytical workflows (eg. CRM, Econometric, Media, Creative, etc.)

·         Help to define data requirements for actionable analyses.

·         Lead the definition of measurement plans that link key business outcomes to performance measures and operational drivers.

·         Produce and support team members who create succinct reports highlighting results and key insights for narrow and broad distribution.

·         Generate and instruct others in insights that can be leveraged to optimize strategic improvements in marketing effectiveness going forward.

·         Lead analytical assessments of marketing performance, isolating key drivers of performance.

·         Create and present strategic presentations that translate complex analysis into compelling actionable recommendations (for all levels of management and executives).

·         Deliver on innovating new analyses and data products to empower decision makers in the organization.

·         Evangelize innovation and utilization of data in business decisions.

 

Competencies of a Successful Candidate:

 

·         At least 8 years of relevant experience; preferably 5 years of management experience.

·         Experience in Programmatic Analytics/mentoring Programmatic Analysts

·         Experience in CRM Analytics/mentoring CRM Analysts

·         Adaptable leadership style to nurture different employee development paths.

·         Proven ability to manage multiple projects with shifting and conflicting priorities and deadlines.

·         Flexible communication style to collaborate with multiple stakeholders from varying backgrounds. Able to effectively translate and present analytics data to business users at the Manager / Director / VP level.

·         Methodological mindset to test new ideas and work towards valid results.

·         Proven ability to manage external suppliers and ensure top value and performance for organization

·         Self-motivated and able to operate independently, as well as work effectively with others

·         Ability and drive to work in a fast paced environment under short deadlines, tolerance for business ambiguity; the ability to thrive under quickly changing situations; adaptable, with ability to meet short turnaround times.

·         Curiosity and tenacity to ask the right questions and follow through with answers.