Função: Digital

Tipo de Emprego: Tempo Integral

Localização: New York - New York

País: USA

Title: L'Oreal USA, Multi-Channel eCommerce AVP
Specialization: Digital Transformation

E-commerce management: 4 distribution models, 4 different paths to digital purchase / Models are defined according to the Division Strategy

Main Activities

Drive growth and ensure profitable P&L for each account
Generate and optimize site traffic
Traffic generation: working together with touch points / media, social media, content teams
Ensure site conversion performance
Site design, e-merchandising, assortment, promotion: working together with content, IT, retail team
Analyze and improve performance
Business analytics, site & web analytics: working together with Consumer Relation & Service and finance team
Ensure Back-Office & logistics, including Digital IT
E-commerce operations, supply, payment methods, platforms, site conception & evolution: working together with IT, supply chain, consumer affairs, finance teams
Guarantee the consumer experience: analyze & ensure repetition of purchase, satisfaction & loyalty
Services, loyalty programs, segmentation, data mining: working together with consumer relation & service, consumer affairs, social media, consumer insights

Key Job Accountabilities

In respect with the brand / division model, increase brand’s online & multi-channels turnover, setting out the distance-selling strategy for a given account, ensuring incubation of new businesses & brand growth in the e-business market, in line with brand’s identity and objectives.

·         Define e-commerce development & strategic roadmap: Identify and experiment on-line retail opportunities in line with brand’s positioning and objectives

·         Drive sales ensure profitability and growth of the each account

·         Build a strategy to optimize traffic using all levers (media, search, social, partnership) and ensure cross-channel synergies

·         Optimize customer experience, on-line assortment, e-merchandizing strategy: catalog, trade, promos, testing, in link with the marketing plan

·         Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile) and provide data expertise to deploy & adapt the strategy

·         Track and measure site & Business performance to increase programs ROI

·         Set-up and optimize orders, payment, delivery with Supply Chain (internal/external) & finance

·         Facilitate technology, tools and partners deployment to improve platforms and functionalities

·         Select and manage the proper external agencies and technical partners

·         Define, lobby for and pilot the budget in line with the entities /brand’s strategy and ambition


·         Partner closely with marketing, CMO, and Sales to ensure all activities are covered and given the maximum exposure on all channels, and specifically with media and social media teams to drive qualified traffic to the site

·         Coordinate with marketing teams to supply content / promotions and animate commercially Brands in markets & with FSVP’s to ensure adapted e-retail strategy

·         Close relationship with finance and Supply chain to optimize profit, delivery & service objectives


·         Manage online P&L, for achieving sales, margin and profit objectives

·         Quality metrics: conversion rate, consumer base growth, market share, sells out growth, shopping experience quality (customer reviews, loyalty)

·         Efficiency metrics: cost of acquisition, cost of loyalty

·         Account Relationship & strategic scorecard

·         Draw up the annual business plan

·         Manage KPI reports, ROI analysis and sales forecast for Top management, suggest new business opportunities, and share local best practices

Technical & Professional Competencies

·         8-10 years of Brand/ Retail Experience

·         Business & Retail understanding

·         P&L Management

·         Logistics / fulfillment understanding

·         Business development capacities

·         Multi-channel understanding

·         Strong Project management knowledge and skills

·         Solid analytical skills

·         Expertise in on-line marketing, social media, CRM

·         Expertise in advertising and knowledge of the media landscape

·         Mastering of integrated communication campaigns planning

·         Brand equity knowledge, understanding consumers and media habits

·         Understanding of digital trends & technology innovation

·         Understanding competition, market trends and beauty business

·         Focusing on consumer expectations and satisfaction

·         E-business capacities, Business & Retail understanding

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.