Função: Marketing Desenvolvimento

Tipo de Emprego: Tempo Integral

Localização: Malaysia Headquarters

País: Malaysia

Drives the growth strategy of the business through clear market research plans and strong Business partnering. The role is responsible for market research plans i.e. exploratory research, market research on products & services, projects in development, panels etc as well as proposals to internal stakeholders to ensure data-driven business decisions.


Key Responsibilities

  • Construct and communicate concise and striking messages for senior management, ensuring their integration in key decisions
  • Work with the internal clients (marketing teams, category management, digital, etc.) to develop their expertise and knowledge of the consumer and the generation of insights and market research. Take the role of adviser
  • Propose and formalise the scope of the market research projects (objectives, time frames, human and material resources, costs), guide Consumer & Market Insights agencies on outsourced research projects and ensure the correct use and application of the Group's methodologies
  • Generate consumer insights, share them with the marketing teams and work with them to make the projects (products, services, communication) engaging for consumers
  • Identify and monitor competitors' activity thanks to panel analyses, determine the conditions and evolution of the market that may affect sales (competition, socio-economy, culture, demographics) and propose strategic recommendations based on these analyses
  • Organise an in-depth strategic watch (consumer, competition, new business models), identify the market and consumer’s major trends and market opportunities. Formalise recommendations to feed the growth strategy of the business
  • Establish diagnostics on the performance of L’Oréal within its parameters (brand, portfolio, category, etc.)

Requirements
  • At least 5 years of working experience in Consumer & Market research or relevantexperience
  • Strong analytical skills accompanied by excellent Microsoft Excel proficiency
  • Good communication skills
  • Able to work in a complex, multi-stakeholder environment