Tipo de Emprego: Tempo Integral
Be a voice and digital expert within the division
Responsible and/or coordinator for Digital PR, social media, events (offline and online).
‒ Map local consumer decision journey for categories and Brands – with Consumer Intelligence teams
‒ Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with
‒ Design an editorial calendar of engaging digital content. Create and manage content (through agency) so as to achieve our divisions business goals . Identifying new content opportunities, exploring ways to repurpose existing content .
‒ Tailor the Global Digital and Media strategies to the local characteristics brands. Develop online communication strategies in line with business needs.
‒ Monitor digital performance and consumer engagement
‒ Owned platforms excellence (tagging, SEO…)
‒ Build Audience leveraging all Digital marketing methods (content marketing, social, events amplification)
‒ Leverage Earned media through influencers strategies (E-PR).( Social platforms/media/network activations. Management of vloggers/bloggers.
‒ Oversee the use of social media and provide relevant content for them.
‒ CRM and e-commerce follow-up. Support E-Commerce by providing adapted content and ensuring best asset management.
‒ Build a strong partnership with Digital and PR team
Background and Competencies:
‒ 5 years of experience in Digital
‒ Expert in Audience building
‒ Consumer obsessed
‒ Data driven
‒ Strong experience in Digital Media, Digital Content and Data Analysis
‒ Ability to pioneer new ways of working by testing and learning
‒ Perfect knowledge of social media ecosystem and specifics
‒ Ability to act as an ambassador internally to drive change within the brand/division
‒ Ability to foster deep collaborative relationship with agencies and peers
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