Função: Marketing Desenvolvimento

Tipo de Emprego: Tempo Integral

Localização: Bucharest

País/Região: Romania


  • Accelerate actual trends by pushing growth of pillar products and create new consumption by orchestrating the launches. Develop one’s product, market and consumer expertise and knowledge of one’s organization.

  • Build the brand strategy of the designated brand(s) for short and long term;

  • Collect and analyze consumer and market insights and competition strategies to make recommendations to management

  • Coordinate the launch process of new products: strategic decision on what to launch when to launch it based on consumer need & portfolio gap; positioning; feasibility analysis; forecasting; labeling; adapt all communication materials; support sales team for listings; coordinate & supervise other departments to fully deploy the launch; monetization of the launch and optimization of the key activities.

  • Find the right strategies and action plan to maintain growth in pillar products and animate core catalogue;

  • Full control of the marketing mix (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences;

  • Adapt & decline the International communication materials (TV communication, key visual, digital, point of sale)

  • Mobilize and collaborate with other departments (sales, logistic, finance, education, etc.) and partner agencies to implement the brand strategy and action plan on time in full;

  • Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)

  • Manage PPP budget and ensure sales forecast accuracy;

  • Effectively prepare clear messages for the senior management to present to senior management

  • Develop one’s knowledge of the L’Oreal organization, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support;

  • Conduct researches to better understand the consumer (usage & attitudes, brand assessments, call back, etc.)

  • Optimize the media strategy and plan to reach the media objectives;


  • 2-3 years of experience in similar position with a large consumer product brand; cosmetic experience in a multinational is a plus

  • Achieves results, with integrity

  • Experience in marketing models: TVC media management is a must, digital, in store activation

  • Proven leadership skills and experience

  • Entrepreneurial approach,

  • Solution oriented person

  • Vision, anticipation, projection

  • Very strong verbal/written communication skills in both Romanian and English. French is an advantage.

  • Proficient user of Microsoft Office package (Power Point, Excel, Word )