Função: Digital

Tipo de Emprego: Tempo Integral

Localização: UK - England - London, Hammersmith

País/Região: United Kingdom

Social Brand Manager Makeup: Maybelline & essie

£salary + benefits 

Hammersmith


The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.

 

The Consumer Products Division’s mission is universal: to offer the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in all mass-market channels (hypermarkets, supermarkets, drugstores and traditional stores). The division is the spearhead of the group’s quest to win over a further billion consumers.  

 

THE SOCIAL BRAND MANAGER FOR MAYBELLINE & ESSIE WILL

 

1. Develop and implement the social brand strategy to build brand love and drive engagement - Particular focus on brand Youtube strategy to grow our following.

 

2. Lead brand social & digital content creation for brand campaigns - Developing engaging content concepts for organic post, brand campaigns, eCommerce and social sites - Managing content shoots & agency partners - Leading post production and local content adaptations. 

 

3. Nurture Brand Influencer Relationships - Support Communications Manager with Influencer marketing strategies and activities.  - Lead the development of influencer led content.  - Manage the shared and owned Share of Voice Tracker

 

4. Social reporting, insight & analysis - Analyse and report on campaign performance, consumer habits & behavior.  - Understand ROI and effectiveness of production & media spend and activity  - Lead brand specific CRM activity.  - Upskill the wider team with social/digital trends (content, formats, influencers, etc) - Manage the social and digital budget - Ongoing briefing to the customer care team of launches and everyday business 

 

Measures of success:

  • Number of followers across our social media channels 
  • Engagement (likes, view rates, comments, shares)
  • Brand image measures; consideration, brand affinity
  • Campaign KPIs & benchmarks  
  • Effective social budget management 
  • Share of Voice tracker

 

PREFERRED QUALIFICATIONS & EXPERIENCE:

  • Educated to degree level
  • Comprehensive experience in social & content roles
  • Track record in leading creation of high performing brand content and managing multiple social platforms.
  • Experience in leading brand social strategy within the beauty sector. 
  • Confidence with social analytics 
  • Experience in working with and developing relationships with brand influencers. 
  • Passion for beauty particularly cosmetics  
  • Experience in the beauty industry is a bonus. 

L’Oréal Competencies

  • Innovation
  • Entrepreneurship
  • Act & lead with human sensitivity
  • Manage complexity
  • Achieve results with integrity
  • Interact effectively
  • Sensitivity to the metier

You are …

  • Passionate:  You have a real passion for the beauty industry and love learning new things.
  • Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.
  • Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.
  • Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.
  • Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.
  • L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.
  • Even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.
  • You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.

WHAT COULD L’ORÉAL OFFER YOU? 

  • The ultimate place to win and achieve your career dreams.
  • World class training and development.
  • Excellent benefits including pension, profit share and product discounts and a competitive salary.
  • Work with some of the biggest brands and experts in the business, and the most passionate people

This is an incredible opportunity to be part of an amazing brand within the biggest beauty company in the world – so if this sounds like you.  Apply with your CV and cover letter now!