Função: Marketing Desenvolvimento

Tipo de Emprego: Tempo Integral

Localização: Seoul

País/Região: South Korea

1. Key Job Accountability 

Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship.

- Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)

- Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs

- Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines

- Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)

- Lead the marketing mix strategies (IMC/360/Digital/Retail) and co-work with Communication manager for the adaptation of communication (imagery, digital, point of sales)

- Mobilise other departments (sales, IMC, logistic etc. ) and partner agencies to develop a broader business strategy

- Define clear messages to present to top management and accompany the teams in the preparation of meetings

- Build, develop and manage your team, train them and develop their marketing expertise and know-how

- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand


2. Minimum Qualification 
- University Degree 
- Over 10+ years of relevance experience (at least 3 years’ experience in the cosmetic industry as a Product Manager) 
Acts/ leads with human sensitivity; Demonstrates entrepreneurship; Achieves results with integrity; Innovates; Interacts and communicates effectively; 
Manages complexity
Fluent in both Korean and English