Função: Operações

Tipo de Emprego: Tempo Integral

Localização: New York - New York

País: USA

Position: Sr. Manager – Marketing Procurement, Digital Marketing and Content Creation

Location: New York, NY

 

L’Oreal USA is looking for an entrepreneurial marketing enthusiast to join the Marketing Procurement team as a Senior Manager of Digital. This is an exciting growth opportunity to work in a dynamic market for the number one beauty company in the world dedicated to making beauty accessible worldwide.  

Job Responsibilities:

As the Senior Manager for Digital Marketing Procurement, you will be responsible for supporting the Digital Marketing category, specifically related to content creation (owned & paid) and beauty influencers. This high visibility role will report into the Director of Digital Marketing Procurement. This role will partner with the CMO Omnimedia team to understand strategic media relationships in the marketplace for L’Oreal USA, and look for opportunities to optimize content creation costs across the company. This role will also work very closely with the L’Oreal USA brand teams to support key digital initiatives, and will support analysis of data and spend to support strategic initiatives. In this role, you will develop, provide and implement sourcing strategies and manage supplier relationships, practicing formalized sourcing best practices and abiding by standards and procedures. This position is responsible for supporting all L’Oreal USA best practices in purchasing, creating efficiencies in partnerships and capabilities within the business, identifying and implementing cost savings initiatives while improving the quality of our supplier/agency base to optimizing performance.

Understanding of the media marketplace, content creation, and the digital ecosystem is a MUST. Experience in negotiation of talent and/or influencers, a PLUS.

This role provides the opportunity to enhance and develop invaluable business skills through training, networking and on-the-job experience. You will have the opportunity to be part of a new and exciting area that is ever changing – working on existing and emerging areas of marketing – while ensuring that L’Oréal’s values and processes are infused into every aspect of the role.

Roles & Responsibilities

Manage Digital Content and Marketing Categories

  • Support implementation of global Digital Strategy
  • Develop purchasing projects and define objectives, resources, timelines, scope, and supplier selection criteria
  • Identify and support strategic partnership initiatives with existing and new services organizations
  • Consolidate & Manage L’Oreal USA Digital Spend, Investments & Initiatives
  • Identify L’Oreal USA stakeholders needs, market trends & innovations and develop strategic initiatives to support them
  • Co-own the L’Oreal USA Digital Agency relationships with internal stakeholders
  • Onboard Local Agencies and Consolidate L’Oreal USA evaluation / KPIs
  • Benchmark with best in class suppliers on the local market
  • Manage project-based digital negotiations and contracts
  • Partner with L’Oreal USA marketing teams on their key projects
  • Identify year over year initiatives (savings, process, etc.) and develop a roadmap for implementation
  • Execute key spot buying initiatives in support of a division or brand to develop partnership short-lists

Optimize & Measure

  • Identify leverages on the L’Oreal USA Digital Category
  • Challenge L’Oreal USA  Scope of Work
  • Support negotiations & coordinate regional RFPs + local implementation
  • Optimize processes and simplify administrative tasks
  • Identify opportunities for partnerships and cost savings initiatives through content creation ecosystem
  • Analyze the Trend, Budget and Financial reports for the L’Oreal USA Digital Category
  • Apply L’Oreal global WW saving methodology and validate with Finance team
  • Propose, consolidate, and report Digital KPIs for content creation across all agency and influencer partners

 

Additional Requirements:

  • Bachelor’s degree
  • 6-7 years preferably within a Digital Agency, Digital Consulting, or within a brand Marketing Procurement team
  • Digital Market knowledge a big plus
  • Experience in the Beauty/Fashion industry a big plus
  • Strong negotiation & analytical skills and the ability to influence
  • Strong Project Management and interpersonal communication & presentation skills
  • Team player and a self-starter; curious and out-of-the-box thinking able to work in a fast-paced environment


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.