- To define and create the countries’ retail design & merchandising strategy in order to implement the brand image and identity in stores, to reinforce brand visibility, in line with international guidelines.
- Adapt brand spatial concept to local distribution constraints. Implement the merchandising solutions for make-up testers units, free access and POS materials, answering local marketing plan needs
- Co-undertake the conception, development and follow-up of flagship stores with international brand and Zone
- Coordinate the conception, production, delivery and installation of any kind of local specific materials
- Ensure compliance with technical and legal aspects regarding production norms
- Recruit, develop and manage his/her team. Ensure development of expertise and know-how and support organisation changes
- Ensure follow-up of the budget
- Check L’Oréal internal purchasing process is respected