Função: Digital

Tipo de Emprego: Tempo Integral

Localização: Mazowieckie - Warszawa

País: Poland

The role:

You will be responsible for implementation of the CRM strategy and vision for the Group, creating the annual CRM communication plan and recommending the budget for CRM activity and managing this (directly and indirectly) throughout the year.

Key job accountabilities:

  • Work closely with the appointed group-wide CRM Agency to help L’Oreal Poland become CRM best practice in the industry.
  • Influence integration of interactive and CRM strategies with other departments (Marketing, Sales, Merchandising, PR…) across all divisions.
  • Design CRM business plans to recruit and build long-term relationships with identified high-value consumers.
  •  Identify opportunities to profile & segment the database and generate actionable business-driving programs.
  • Set clear KPIs to measure and optimize ROI of campaigns and actions implemented.
  • Create well targeted email activity and opportunity to increase cross category purchase and frequency of purchase.
  • Successful development of the existing on & offline CRM programs for the divisions
  • Ensure compliance of CRM activity with local legislation and data protection
  • Provide relevant training for key stakeholders. Be the go to point for knowledge regarding web analytics and performance measurement
Required Skills and Abilities:
  • At least 3 years of experience in the core areas of CRM
  • Excellent organisation and prioritisation skills – able to work effectively to deadlines, to manage ad-hoc projects that arise.
  • Authority to lead team and influence senior stakeholders while understanding the detail of the delivery and being able to execute in a small team.
  • Project management certificates would be an advantage.
  • Experience in global CRM solution implementation would be an advantage.
  • Extensive knowledge of web, CRM campaigning and database management.
  • Solid experience in supporting growth of a performance-driven business  proven by solid results.
  • Excellent visual awareness as well as good copywriting /editing skills and SEO optimization knowledge.
  • Awareness/experience of new media planning, buying, evaluation & integration.
  • Knowledge of data selection processes and strong analytical skills.
  • Good CRM production knowledge (artwork processes, printing, data, online).
  • Knowledge of email related processes (design, build, delivery).
  • Knowledge of salesforce and Adobe Campaign systems would be an advantage.
  • Able to solve problems effectively – able to look for alternative solutions when challenged & able to communicate new methods to others