Função: Marketing Operacional

Tipo de Emprego: Tempo Integral

Localização: Shanghai - Shanghai

País: China

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

- Collect and analyse consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management

Specific to selective divisions:
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose  while nourishing the brand
- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of  retail materials (services, advice, etc.)
Specific to CPD:
- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan

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