Cargo: Others

Tipo de posição: Permanent

Tipo de emprego: Full - Time

Local: Mumbai

País: India

The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 34 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition by 2020 is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.

The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations. In our quest to win the next billion consumers, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure ? 

We have an opening in the Consumer Product Division for the role of E-commerce Merchandiser based in Mumbai. You come with a relevant experience of 2 – 4 years in ecommerce merchandising, advertising or campaign management. In this individual contributor role, you will be responsible for the management of a beauty etailer site content for L’Oreal CPD brand including eMerchandising, brand campaign planning, execution, effectiveness and analysis. Applicants from the industry of Consumer goods, FMCG and Retail will be advantageous.


Job Responsibilities:

  • You will ensure the right brand presence and discoverability of the L’Oreal Consumer Product Division’s current and new brands on the eTailing site

  • You will ensure end to end catalogue management; right from correct visuals to educational Aplus content as per L’Oreal E Commerce Guidelines and in conjunction with the SKU data as per site requirements

  • You will ensure campaign management in terms of planning, execution and tracking deliverables, month on month, across brands

  • You will lead new initiatives and innovations such as new launch campaigns, brand takeovers, tools, ecommerce exclusive properties and major marketing animations

  • You will collaborate with marketing to ensure sanctity of content and collateral for the right consumer facing representation of products

  • You will closely work with the digital marketing teams to set traffic, conversion and sales numbers on eTailing sites

  • You will give channel specific creative inputs to help guide designers / creative agencies in developing eComm specific content to enable timely and more favorable purchase decisions by a consumer

  • You will regularly liaise with etailers to drive on site presence, content and campaign deliverables.

Key Deliverables:

  • Catalogue management - timely listing and content for new launches & promos
  • Campaign management - Drive onsite presence, visibility, brand stores and merchandising on key campaigns to help deliver business objectives
  • Campaign analysis – impressions, traffic, conversions
  • Scorecard on new initiatives from a content and merchandising perspective
  • Regular site wise comparative and glide path on movement of content and merchandising modification
  • Regular competition tracking analysis for the beauty category

Key Competencies:

  • Knowledge of beauty and makeup category and marketing would be preferred
  • Understanding of ecommerce, digital and tech is the key
  • Comfortable using excel and power points

Key Relationships:

  • Internal Stakeholders – E-merchandising, Ecommerce Key Account team, digital and brand marketing, global and zone ecommerce teams
  • External Stakeholders – E-tailer buying and category teams, etailer marketing and content teams and supply chain

Education:

  • Graduate


L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.

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