LUXURY PRODUCTS DIVISION
Are you a strong e-commerce talent with interesting experience and have a proven track record? Is it your passion to work with the market leader in the world’s largest beauty company? And are you ready to take on responsibility for Kiehl’s e-commerce? as the first of several steps in your L’Oréal career? Then you must be the star that we are looking for – E-Commerce Specialist Kiehl’s, Luxe!
We expect that you succeed to:
Oversee the Kiehl’s online sales. Monitor on-line sell-in & sell-out excellence.
Monitor and enhance the online sales activity
- Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
- Coordinate and execute landing pages
- Coordinate and execute newsletter marketing
- Own and manage SEO measurements and monitoring methodologies
- Manage, analyze and draw conclusions on specific ecommerce KPIs (traffic, conversion rate, bounce rate, average basket etc.)
- Enriching e-commerce platforms with content in cooperation with Marketing
- Ensure that all ecommerce activity is consistent with the brand sense of purpose
Achieve excellence through optimization and innovation
- Create and maintain an online e-business plan according to brand strategy and priorities: e-promotional calendar, product launches, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers ones
- Create a commercial action plan and analyze the sales performance to increase the turnover
- Analyse website performance, traffic sources and conversion to identify the main product gaps an growth opportunities
- Create synergies between inside and outside partners in marketing or digital activities
- Provide SEO/SEM and Digital Marketing through innovation and process improvements
- Ongoing coordination of system check with IT department
- Drive Growth, Develop and implement creative solutions to drive and convert more visitors
E-Business development
- Launch new digital distribution channels
- Develop e-retail channel in Baltic countries
- Educate and share best practices with e-retail partners
- Deployment of new versions of platforms (translation of content, implementation, testing)
- Take a leading role in development of CRM strategy
Manage Competitive, market and best practices intelligence
- Analyze digital role in the consumer path to purchase & consumer online searches
- Stay up to date with market, consumers & competitors
- Collect and connect working knowledge on the e-retailers
- Share and utilize best practices from other countries and markets
You’re the perfect match if:
You have 3 years of experience in E-Commerce within fast-paced companies. You have passion for understanding the needs of consumer; ability to interpret them and propose creative, innovative solution to meet these needs, but also:
- Have proven track of records in boosting brand’s performance in e-commerce
- Great proficiency in e-commerce, digital and CRM tools
- Familiar with Google Analytics, e-commerce platforms and CMS
- Preferred – familiar with Jira or equivalent system
- Ability to use analytical and measurement e-com / digital tools
- Strong planning, project management skills and commercial way of thinking
- Networking and proactive mindset
- Consumer centric approach
- Fluency in English
- Have passion for beauty and natural curiosity for skin care
We offer:
- Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
- Plenty of opportunities to grow – cross-divisionally and functionally
- Rich e-Learning package
- New Activity Based Working office in the heart of the city as of 2019
- Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations
- Annual bonus system
- Community engaged in Sports and CSR activities