Função: Marketing Desenvolvimento

Tipo de Emprego: Tempo Integral

Localização: New York - New York

País: USA

Brand: L'Oreal Paris

Job Summary:

L’Oreal Paris is searching for  professionals with strong quantitative analytic skills who can apply those skills to generate complex dashboarding, predictive models and forward looking insights for L’Oreal in order to help the business answer key questions, including how to optimize the performance of, drive more efficient/effective marketing, improve brand/marketing ROI, achieve both short and long term brand and equity objectives, optimize CRM and loyalty channel effectiveness and better forecast business performance. Candidates need to be willing to work in fast-paced, cross-functional team environment. 

Key Job Accountabilities:

·         Day-to-day data and project management for execution and activation of analytic initiatives

·         Collaborate to determine analytic objectives, ensure data quality

·         Interpret data, analyze results using statistical techniques and provide ongoing reports

·         Identify, analyze, and interpret trends or patterns in complex data sets

·         Work closely with management to prioritize business and information needs

 Essential Duties and Responsibilities:

1. Ecommerce + site analytics and dashboarding – 50%

2.      Loyalty program performance and predictive modelling development based on behavior and purchase data – 20%

3.      Database data mining, LTV and RFM refreshes, analysis and dashboarding – 15%

4.      CRM segmentation pulls and validation, CRM performance dashboarding – 15%

 Job Requirements:

·         Excellent presentation and verbal/written communication skills; ability to communicate complex quantitative ideas to direct team and larger LOP organization

·         Hands-on experience in quantitative data analysis

·         Self-motivated and able to operate independently, as well as work effectively with others

·         Deep understanding of business practices and knowledge of the CPG industry a plus

·         Strong analytic skills with ability to interpret analytic results and convert into insightful value for the brand

·         Creative problem solver who enjoys thinking “outside the box” to solve complex problems.

·         Ability to analyze complex analytic data sets and results and understand/diagnose potential quality issues and anomalies. 

·         Understanding of A/B and Multivariate testing techniques and measurements

·         Knowledge of key digital marketing KPIs (CPC/CACs, LTRs, etc.) preferred

·         Strong interpersonal written and verbal communication skills

·         Exceptionally organized and a self-starter who can work independently and in a team environment

·         Ability to work in a fast-paced environment with customer-centric focus

·         Proficiency with PowerPoint is a plus

·         Experience working within a Marketing Division a plus

 Preferred Key experiences:

·         5-7 years proven working experience as a data analyst

·         Technical expertise regarding data models, database design development, data mining and segmentation techniques

·         Strong knowledge of and experience with reporting packages (Business Objects etc), databases (SQL etc), programming (XML, Javascript, or ETL frameworks)

·         Knowledge of statistics and experience using statistical packages for analyzing large datasets (Excel, SPSS, SAS, R, SPLUS, etc)

·         Strong analytical skills with the ability to collect, organize­, analyze, and disseminate significant amounts of information with attention to detail and accuracy

·         BS in Mathematics, Economics, Computer Science, Information Management or Statistics. Graduate degree preferred.