Função: Marketing Desenvolvimento

Tipo de Emprego: Tempo Integral

Localização: UK - England - London, Hammersmith

País: United Kingdom

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.

 


The Consumer Products Division’s mission is universal: to offer the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in all mass-market channels (hypermarkets, supermarkets, drugstores and traditional stores). The division is the spearhead of the group’s quest to win over a further billion consumers.

 


 

What are key highlights of this role?



  • Develop action plans to grow our followers, engage and retain them:
  • Create and manage the brand content calendar for Hair categories
  • Manage and create content for organic and ‘paid for’ posts, PR, eCommerce and social sites
  • Develop & manage Brand Influencer Marketing strategy & activities for Hair categories
  • Provide input to sign off of brand digital assets
  • Analyse and report on campaign performance, habits and behaviour of visitors
  • Understand ROI and effectiveness of product spend and activity and manage social budget
  • Ongoing briefing to the customer care team of launches and everyday business
  • Brand specific CRM activity for Hair categories
  • Manage the shared and owned Share of Voice Tracker
  • Feed regularly the teams with social/digital trends (content, formats, influencers, etc)

 


Measures of success


  • Number of followers across our social media channels
  • Engagement (likes, view rates, comments, shares)
  • For each campaign, identification of KPIs and performance against those specific KPIs/benchmarks
  • Effective social budget management
  • Share of Voice tracker

 

 

What could L’Oréal offer me?

 

  • World class training and development
  • Excellent benefits including pension, profit share and product discounts and a competitive salary
  • Work with some of the biggest brands in the business, and the most passionate people in beauty.
  • The opportunity to lead change you want to see within the biggest beauty company in the world.