Função: Digital

Tipo de Emprego: Tempo Integral

Localização: Istanbul - Asia

País: Turkey

Now, we can start talking about our story of leading the beauty. Let's be honest, we grow fast. So we have redefined leadership. If you are seeking a role with wide digital scope and business impact from day one, then this could be for you!


Technical & Professional competencies required:

4 years’ university degree

Min 10 years of experience in digital area

Team management experience

Good knowledge of Analytics (Google Analytics, Facebook insight)

CRM and /or at least one Ad Technology experience is a plus

Excellent communication skills in English

Advanced level of MS Office Applications

Strong sensitivity for beauty

Entrepreneur and able to develop and promote projects to digital peers

Creative and autonomous

 

Key job accountabilities:


Map local consumer decision journey for categories and Brands – with Consumer Intelligence teams

Design an editorial calendar of engaging digital content

Tailor the Global Digital and Media strategies to the local characteristics for the Brand Establish and maintain relationships with key stakeholders inside the Company (marketing, communication, sales), digital ecosystem and media partners

Monitor digital performance and consumer engagement

Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities

Own platforms excellence (tagging, SEO…)

Growth hacking approach

Build Audience leveraging all Digital marketing methods (content marketing, social, events amplification…)

Leverage Earned media through influencers strategies

Oversee a strategic approach to the use of social media and provide relevant content for them; in order to support digital marketing campaigns and the wider aims of the Brand

Oversee the implementation of CRM strategy and data management, (for Selective Divisions)

Expand the e-commerce by defining local strategies for e-retailing, e-boutiques, e-tailing and supporting new business model pilots

Ensure appropriate commercial targets are set for DtoC ecommerce activity and ensure its tracking sharing responsibility with the commercial team, (for Selective Divisions)

Support E-Commerce by providing adapted content and ensuring best asset management

Build a strong partnership with Digital Technology to improve services

So, if you've ever wanted to be on a team that's focused on learning at a blistering pace, we want to get to know you.
L'ORÉAL Turkey performs in 4 different business units; Consumer Products, Professional Products, Luxe and Active Cosmetics division. Leading the global beauty market, L'ORÉAL has 89,000 employees in 140 countries. L'ORÉAL operates with 42 factories and 145 distribution centers around the world.