I am accountable for retail activation plan both brick & mortar and online. I am responsible for pushing growth of the portfolio by optimising consumer experience across all retail touch points, managing 360 trade marketing and supporting new initiatives by working closely with marketing, digital, commercial, retail and training teams.
Create a 360 activation plan for each Retailer of my portfolio consistent with brand strategy
Execute the local activation strategy suited for each Retailer of the portfolio to develop the brand positioning.
Create and producelocal activation Materials in line with Brand Image guidelines
Ensure the development of permanent or temporary PLV to drive sales in collaboration with the retail design team
Ensure and improve brand online consumer journey
Maximise consumer relationship levers: R&R, CRM, Media
Place consumer and shopper insights at the heart of the activation plan
Identify key and new trading moments and new ecommerce opportunities
Implement & sharing best practices of competitor & recommend new services
Establishing a long-term strategic relationship with Retailers and collaborating in the definition of eJBPs
Support the opening of new stores & eRetailers
Manage the activation budget
Ensure accuracy & measure performances for each activation activities
Ensure sales forecast accuracy by Retailer with Commercial Team and Brand Activation Manager