Senior Retail Brand Manager - OAP Hair - CPD 

L’Oréal CPD UKI is seeking a dynamic, results driven Senior Retail Brand Manager for L’Oreal Paris, the number one beauty brand in the world.

This is a strategic role within the brand team to lead the business planning and activation of the brick-and-mortar channels. 

Reporting to the Brand Business Director, the Senior RBM role works cross functionally between commercial, supply and business development to coordinate and champion the activation of brand strategy across the division. 

This role an exciting opportunity to take on an established business and innovate to take it to the next level. 

WHO WE ARE 

In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable.

The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Garnier and Essie. 

A DAY IN THE LIFE

Define, lead and implement the marketing mix strategies for B&M: animations/promotions, maintain growth in pillar products, animate core catalogue & successfully launch new products. Manage the monthly forecasting alongside commercial and supply functions. 

Aim to achieve brand conso targets through building differentiated shopper-centric account strategies as well as owning the shopper journey and driving success of shopper marketing Lead acceleration meetings with retailers, being the voice of the brand for bricks channels. 

Need to develop the strategy and prepare for key meetings through: preparing and attending Trade Days, establishing product hierarchy for brand, achieving growth in Retail, driving an increase in shopper marketing, developing and sharing shopper insight, working closely with the Online Brand Manager to provide a single retail view of category performance and translating activation by Retailers Support in producing market share notes to Zone/DMI (Sell out tracking) Manage the retail marketing budget, allocating resources efficiently to various campaigns and initiatives to maximize return on investment 

Gatekeeper of Brand Pricing Strategy in collaboration with the BDT and RGM team.

WHO YOU ARE

Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.

Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.

Accurate: You have the ability to work to a high degree of accuracy and meet deadlines. 

Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected. 

Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas. 

Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.

Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes. 

Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.

Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed. 

Make-up knowledge is key ! 

You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.

WHAT WE OFFER

Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself. 

Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.