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Assistant Manager - eRetail Consumer Experience, ACD

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

Job Title: Assistant Manager – eRetail Consumer Experience

Division: ACD

Location: New York

Reports To: Sr Mgr – eRetail Consumer Experience


Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Active Cosmetics, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Possay, Vichy, SkinCeuticals offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

What You Will Learn:

The Active Cosmetics Division (ACD) is looking for a passionate, pro-active and detail-oriented  candidate to join the Digital Consumer Experience team responsible for the eRetail.com Skincare business (includes Walmart, Target, Ulta, Walgreens, CVS, and other up-and-coming food/drug accounts). 

 

As a member of the DCX team you will be customer obsessed, focused on delivering digital experiences that enhance our customers’ lives across various touchpoints; Curious and pro-active about specific retailer capabilities, leveraging data and customer insights to strategize how content is used across multiple channels/audiences & develop custom playbooks; Results-oriented and excited to build measurable impact with our retail partners and collaborate closely with cross-functional teams. 

 

The role will be responsible for ACD consumer centric content strategy creation, execution, merchandising and other consumer experience projects to meet ACD’s objectives and drive best-in-class user experience & business growth. The candidate must have marketing, analytical, digital, writing and research skills, strong attention to detail, and the ability to multi-task in a fast-paced environment and manage internal and external resources to effectively bring projects to life.

 

Responsibilities

 

  • Accountable for the quality of all consumer experiences on specific eRetail businesses
  • Identify opportunities to optimize or fulfill new customer & partner needs across journeys, to drive customer loyalty, business results, and improve the retailer online and in-store experience
  • Identify content needs and opportunities.  Develop, manage, syndicate, audit & optimize all content: images, videos, enhanced content, product description, attributes, UGC, Ratings & Reviews, diagnostic tools, brand stores, and device optimization. 
  • Ensure the establishment of clear goals and objectives through a content brief for content creators & graphic designers.
  • Maintain all created content in internal digital asset management system (Opera)
  • Collaborate with Brand liaisons in the US and international teams to ensure alignment and that all content needs are met.  Share best practices within ACD & L’Oreal USA.  
  • Develop and manage a content and merchandising calendar, ensure deadlines are met.
  • Collaborate with Sales & Media teams to ensure your content strategy and media/promo plans are working together for optimal sale and conversion and identify opportunities to increase awareness and visibility for ACD Brands.
  • Collaborate with internal teams to ensure PDP copy (above the fold & below the fold) are optimized for SEO to achieve ranking and visibility
  • Product catalog management for internal and external tools (OPERA, Edge, and other systems as needed)
  • Have ambition to pursue new projects and drive new ideas to evolve responsibilities

 

Data & Reporting

  • Track, analyze, and communicate program performance; recommend action plans to address variances in performance against annual plan
  • Analyze retailer reporting dashboards, run relevant reports, and measure & present findings on content performance, sales, conversion, engagement,  consumer sentiment, AB tests and competitors in the beauty category. 
  • Identify and monitor the latest trends in content marketing and consumer insights.  Analyze & translate consumer insights into meaningful actions and data-driven plans
  • Publish reports summarizing your CX Wins, Opportunities, & Initiatives to senior management on a weekly basis.

 What We Are Looking For:

REQUIREMENTS

  • 2+ years of digital, marketing, or content creation experience
  • Strong understanding of the Digital Industry.  Beauty/skincare and content experience a plus
  • High proficiency in MS Office: Excel and PowerPoint are a must have skill. Ability to create high impact presentations and proficiency in telling a cohesive story
  • Must be skilled at executing within tight timeframes with excellent attention to detail, accuracy, and a sense of urgency.
  • Ability to manage multiple priorities simultaneously and meet multiple, competing deadlines
  • Strong Communication skills
  • Must demonstrate strong analytical, organizational, critical thinking, and problem-solving skills
  • Able to pull, mine, and synthesize across multiple data sources to formulate insights
  • Promotes a culture of collaboration and teamwork across organizational functions
  • A no task is too small attitude
  • Process-oriented mindset along with high level of curiosity
  • Ability to take initiative, act proactively & drive projects to the finish line
  • Must be comfortable with high degree of virtual ways of working

What’s In It For You:

  • Salary Range: $79,600-111,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • (Medical, Dental, Vision, 401K, Pension Plan)
  • (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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