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(Assistant)Performance Media Manager, Corporate (OTV internalization)

Сфера деятельности: Digital

Тип должности: Fix Term

Тип занятости: Full - Time

Место расположения: Shanghai

Страна: China

  • Based on internal & external data/ modeling, to develop well optimized OTV plan for different brands with solid KPIs
  • Leveraging internal/ external tool to connect with media on inventory check, reservation and booking confirmation
  • Developing a balanced budget plan & execution plan between precision OTV buying (with mix) and annual deal negotiation benefits
  • Internal sharing/ workshops to roll out right OTV planning strategy
  • Studying on new function, inventory, formats, trends on OTV to upskilling internal teams

Requirements:

  • 4 years+ working experience in OTV related industry (Media planning @ OTV platforms, tactical planning @ media agency but also with strategic planning thinking)
  • Profound knowledge of China OTV market media publishers
  • Understanding all OTV related formats & buying methods
  • Well understand & operated OTV precision
  • Familiar with OTV buying working process and tracking method
  • Good communication and coordination ability
  • Strong learning ability
  • Strong logic and good sense on data analysis
  • Result oriented and actinium