· EC media performance overview & strategic consulting on overall resource allocation (outside media, inside media, outside KOL, inside live-streaming, Taobaoke,…) especially during EC promotion festival
· Media mix analysis and recommendation for 6.16/11.11
· Coordinating internal/external consumer engagement resource synergy with data bank and right phasing to build up healthy AIPL
- Develop initiatives for EC media innovation through AI and data technology to continues drive higher performance and operation efficiency
- Set up solid KPI frame with business thinking and well apply it to EC media mix that fit campaign design/objective
- Collaborate with cross function lines include brand EC team, crop CDO team, Buycoor to conduct pilot campaign and on-going optimization.
- Analysis on campaign performance from both EC media efficiency and business impact prospective and to build best POCs.
- share the learnings/findings on regular basis, workout action plan for the POCs rollout across brands.
- Experience in EC media
- EC store media annual/ monthly phasing planning
- Blockbuster/ new product launch
- Understand EC business model and the mechanism of EC festival
- Optimization on EC formats (know-how)
- Understand EC media account operation
- Ali DMP, Data Bank, SYCM
- Communication & Project Management
- Real team worker
- Good communicator via both paper work and presentation
- Proficient in Excel and PPT