Функция: Директор по маркетингу / Интернет маркетинг
Тип занятости: Полный рабочий день
Место расположения: Shanghai - Shanghai
In respect with the brand / division model, increase brand’s online & multi-channels turnover, setting out the distance-selling strategy for a given clientele, ensuring incubation of new businesses & brand growth in the business market (e-commerce, m-commerce?, in line with brand’s identity and objectives.
- Define e-commerce development & strategic roadmap : Identify and experiment on-line retail
opportunities in line with brand’s positioning and objectives (including e-boutiques, e-retail and e-tail, mobile commerce, social commerce,?
- Drive sales, ensure profitability and growth of the e-boutiques, e-retail / e-tail sites if relevant
- Build a strategy to optimize traffic using all levers (media, search, social, partnerships? and ensure cross-channel synergies
- Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile? and provide data expertise to deploy & adapt the strategy*
- Track and measure site & Business performance to increase programs ROI
- Set-up and optimize orders, payment, delivery with Supply Chain (internal/external) & finance
- Define, lobby for and pilot the budget in line with the entity’s /brand’s strategy and ambition
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