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(Asst.) CRM Manager - Helena Rubinstein

Сфера деятельности: Digital

Тип должности: Fix Term

Тип занятости: Full - Time

Место расположения: Shanghai

Страна: China

Contribute to brand profitable growth by designing and implementing local CRM solutions to engage, retain, upsell &recruit consumers and leverage insight and data.

 
Plan
Plan and deliver local CRM strategies across the brand encouraging customer retention and customer loyalty, promoting the brand and the new products
Customer Journey Mapping - analyze touch points with the Brand and maximize commercial opportunities
Partner and collaborate with cross-functional teams, including acquisition, analytics, eCommerce/merchandising, technology, creative, and sales
 
Manage the local CRM Platform 
Implement and optimize  the CRM platform use, ensue it works seamlessly across the organization and captures all required information at key points in the customer life cycle
Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division
Manage and monitor data acquisition strategy in line with Group recommendation
Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors
 
Execute local CRM Programs
Create local CRM programs to engage consumer in line with local specifics
Has a broad vision of CRM potentialities and foster cross brands, categories or divisions opportunities 
Maximize efficiency & costs: migrating when necessary to lower cost mediums
Enhance local business opportunities through external partnerships