Сфера деятельности: Digital
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: Shanghai
Purpose of the Role
Looking for a business and data driven big data AM professional who will plan, implement and execute the media strategy. Develop strong and innovative media strategies, to drive traffic to tmall and generate interest in company products and services. Help creating engaging graphic, video and copy content while staying up-to-date on tmall, douyin and kuaishou.
Roles & Responsibilities
Work as the single point resource for all EC activities related to media and maximizing the ROI .
· Media data analysis and recommendation
· Track and evaluate KPIs of performance channels (ZTC, ZZ, SR , Douyin RTB, Kuaishou, UD) and determine necessary adjustments to optimize overall media effectiveness in line with budgeted
· Clear mindset on market intelligence.
Qualification & Experience