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Brand Manager (Consumer Product Division)

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Almaty

Страна: Kazakhstan

Responsibilities:
  • Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

    - Collect and analyze consumer and market insights and competition strategies to make recommendations to management;
    - Implement new launches, maintain growth in pillar products and animate core catalogue;
    - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences;
    - Adapt communication material (imagery, digital, point of sale);
    - Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines;
    - Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.);
    - Manage PPP budget and ensure sales forecast accuracy;
    - Effectively prepare clear messages for senior management;
  • Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.