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Brands Digital Communication Manager

Сфера деятельности: Communication

Тип должности: Fix Term

Тип занятости: Full - Time

Место расположения: Ho Chi Minh City

Страна: Vietnam

A/ Key Job Accountabilities:

To plan, develop, design and manage social interaction of all brands across digital channels to protect its image, and reinforce locally its reputation over time.

  • In accordance with the Brand’s image, select the best platforms for social media presence, i.e. Facebook, Linkedin, Twitter, Instagram, etc… 

  • Build the image protection strategy for all brands (content and target) 

  • Create and implement Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms 

  • In collaboration with Marketing, design the Social Media strategy to protect brands image based on customer social media analytical data 

  • Keep up to date on social media trends and best practices educating internal and external stakeholders

  • Monitor, maintain and strengthen consistent online brand identity 

  • Work cross-functionally to develop appropriate content to protect the Group’s brand images 

To manage stakeholders

  • Interact with consumers in social media channels using social media management software and related tools, including forums 

  • Interact with social media providers (Facebook, Instagram, Twitter…) and e-com platform owner to design strategy of brands protection.

  • Spokesperson of the brands on forums, social media and with all government and international stakeholders relating to brand images protection and IP rights.

  • Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders

Provide stakeholders with detailed feedbacks

  • Produce social media listening and engagement reports for internal and external teams to fuel insight development 

  • Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance 

  • Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to design the effective brand protection strategy

B/ Professional & Technical Competencies:

  • Develops day-to-day opportunities to analyze consumer insights & data 

  • Analyzes data, KPIs to provide business drivers 
  • Synthetizes & share multiple information with judgment & leadership 
  • Uses day-to-day digital knowledge & metrics (Websites, Tracking, search…) 
C/ Most important qualifications, background and experience:
  • Understanding of digital marketing with strong analytical skills and data-driven, critical thinking.
  • Willing to Test & Learn with growth mind-set.
  • Good understanding, sensitivity towards key trends in the beauty industry.