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Business Unit Manager: Skin Ceuticals

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Johannesburg

Страна: South Africa

L’ORÉAL ACTIVE COSMETIC DIVISION (ACD)
Job: Business Unit Manager: Skin Ceuticals
Reports to: General Manager
Location: Woodmead
KEY JOB ACCOUNTABILITIES:
• To develop BU’s brand portfolio and image, turnover and profitability in the local market.
• Implement the international brands strategies in the country, determine and implement necessary local adjustments in close liaison with the international brand teams
• Enhance brands' attraction, image, and awareness in the country
• Increase brands' market share and sales growth - Manage and is accountable for the BU’s / Brand P&L: define, optimise and monitor budget objectives (profitability, stocks, inventory, structure of P&L account)
• Define, implement and monitor marketing activity (launches, renovations, repositioning of products, media, competitor analyses, field activities…)
• Define, implement and monitor distribution strategy; build strong relationships with the trade
• Build the Group’s internal and external image and reputation in the BU, through strong relationships with local distributors, government agencies and key influencers
• Build and continuously adapt an effective and efficient organisation
• Recruit, develop and manage teams, ensuring knowledge transfer and change management
TECHNICAL / PROFESSIONAL & PERSONAL COMPETENCIES REQUIRED:
Masters Commerce Fundamentals
• Activates Business Drivers
• Pursues turnover and profit optimization
• Stays up-to-date with market, consumers & competitors
• Develops Customer Centric Business
• Collects and connects comprehensive knowledge about the retailer/prescriber/Salon Influences the retailer/prescriber/Salon
• Manages intermediate agent relationships Adapts brand distribution strategy
Builds Selling Propositions and negotiates
• Builds Selling story
• Sets negotiation priorities
• Conducts Win-Win negotiation
• Ensures compliance
Monitors sell- in and sell-out excellence
• Forecasts business with accuracy
• Drives Point of Sales field execution
• Follows-up & controls masters brand selling scenarios
• Manages BA/DA staffing & relationship
Market and Consumer Insight
• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights
Brand Development
• Thinks brand strategy
• Develops integrated campaigns that work
Activation Excellence
• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness
Collaborative Leadership
• Creates collaboration for bigger success
• Shares & leverages best practices
EDUCATION KNOWLEDGE & EXPERIENCE
• Matric + Tertiary qualification mandatory
• 5 years + relevant experience
L'ORÉAL COMPETENCIES
• Innovator
• Strategist
• People Developer
• Integrator
• Entrepreneur