Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: Karachi

Страна/область: Pakistan

Execute the local digital marketing strategy to develop the brand positioning in the Country.

Ensure local marketing, communication and commercial coverage towards developing the consumer engagement and loyalty.

Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose

Place consumer’s insights at the heart of the marketing and business model

Develop and manage online brand and product campaigns to raise brand awareness

Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that

Partner and challenge media agency (including on innovative mechanisms)

Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition

Develop and mentor the Digital team Identify online and off line drivers and articulate the digital strategy with the brand positioning

Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation