Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: Shanghai - Shanghai

Страна: China

To contribute to a country’s brand growth managing interactive and CRM campaigns in line with the international brand positioning.
l Implement internet campaigns on new product launches and pillar products, conveying the advertising creative and product information into an impactful internet campaign
l Design CRM business plans to build long-term relationships with identified high-value consumers. Grow the consumer CRM database
l Propose interactive campaigns, briefing and managing external agencies if necessary
l Lobby for and defend interactive and CRM budgets and manage project budgets. Set clear KPIs to ensure campaign assessment
l Define and monitor KPIs to optimise the ROI of actions that have been implemented
l Optimise web content and services promotion
l Analyse brand’s and competitors’ interactive activity to make recommendations to management
l Ensure integration of interactive and CRM strategies with other departments (Marketing, Sales, Communication…)
l Ensure respect of legislation regarding Internet user's privacy