Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: Melbourne - CBD & Inner Suburbs

Страна: Australia

L’Oréal Australia is part of the L’Oréal Group – the world’s largest pure beauty company with over 100 years of history and experience. We are a passionate team in a growing market, working to deliver our mission of Beauty for All through our local portfolio of 25 brands. 


L’Oréal was founded by a scientist and we have always focused on cutting-edge research and innovation. Our innovation now also centres around the opportunity that the worldwide digital transformation provides and we are leaders in connecting beauty and technology.


Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial spirit, Open-mindedness, Quest for excellence and Responsibility.


L’Oréal Luxe Australia has a unique portfolio which combines traditional beauty, couture and alternative new luxury brands. The division delivers a unique world of beauty in three major specialisations – make-up, skincare and fragrance. In the Australian market our Head Office and Field teams work together to bring the brands Lancôme, YSL Beaute, Giorgio Armani, Shu Uemura, Urban Decay, Clarisonic and the fragrances under the Prestige Collection International umbrella, to our consumers through department stores, selected pharmacies and ecommerce.


Due to the significant investment in our digital platforms and infrastructure, we have created a new opportunity for an experienced CRM Manager to join us. The successful incumbent will play a key role in the evolution of the digital strategy at L’Oreal.


Your role:


  • Develop the brand’s ecommerce and CRM strategy to acquire and retain consumers while helping the brand boost market share across the board
  • Define and execute CRM projects including Automation/Triggers/Lifecycles and other process and infrastructure-related initiatives with each brand
  • Act as the primary liaison and customer champion, managing the CRM campaign schedule and planning for the Luxury Products Division
  • Own the EDM workflow and approval of communications in accordance with the CRM configuration defined
  • Utilise consumer data analysis in a process of continuous optimisation to better customer experience and drive incremental sales
  • Identify consumer insights and anticipate trends to develop and implement strong interactive and CRM strategies
  • Work with other departments (including Vendors, Legal and Marketing) to ensure successful execution of tasks


About you:


You will be an experienced, data-driven, hands-on CRM Manager who is able to embrace L’Oreal’s digital transformation and drive the L’Oreal Luxe Division towards consumer centricity. A digital native, with strong networking and analytical skills, you will be able to scale consumer and influencer engagement. Previous experience managing digital projects will be highly desirable along with a commercially-minded and flexible approach. In addition, you will also be innovative and able to manage complexity while remaining highly results driven. 

If you are ready to take charge of your career and join us please apply.

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