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CRM Senior Manager

Сфера деятельности: Digital

Тип должности: Fix Term

Тип занятости: Full - Time

Место расположения: Shanghai

Страна: China

Key Functional Areas of Responsibility

  • Market trend & category analysis to find opportunity. Improve brand & category penetration
  • Brand consumer strategy, link with channel strategy, new/existing strategy based products
  • Co-work with brand CRM team on campaign planning, execution & review. Provide division level (cross brands) standard tracking dashboard and give the recommendations and execute strategies
  • Co-wrok with media team on consumer segmentation & multi-touchpoint planning to improve performance of EC media.
  • Closely work with L’oreal group & other division on best practice sharing.
  • Keep pace with all channel CRM trends and developments; Competitive brands monitoring and reporting

Professional Competencies

  • Passion for consumer & data.
  • Outstanding ability to think creatively, and identify and resolve problems efficiently
  • Attention to detail and the ability to effectively multi-task in a deadline driven environment
  • Ability to clearly and effectively articulate thoughts and points.
  • High levels of integrity, autonomy, proactivity
  • Ability to work across multiple brands and foster team collaboration
  • Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

  • Minimum of 5+ years relevant industry experience in CRM and proven track record of exceeding project.
  • CRM experience on both online & offline, especially online & O+O
Strong analytical skills and experience on market  & competitor understanding

  • Knowledge of using Ali, JD, VIP consumer tools. Ali strategic center knowledge is  a must have.
  • Up-to-date with the latest trends and best practices in CRM. Innovative thinking and proved by case
  • Good write & presentation skill in English
  • Beauty industry experience a plus