Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As a CRM Specialist in L’Oréal Luxe, you will be key to building and nurturing our direct relationship with consumers for our iconic luxury brands. In this role, you will help execute our CRM strategy to drive consumer loyalty, engagement, and lifetime value. Your work will ensure that every consumer interaction is personalised, relevant, and memorable.

Your key responsibilities will include:

• Strategy Execution: Contribute to the development and implementation of the CRM and 1st party data strategy, focusing on data acquisition, enrichment, and activation to drive personalised communication.
• Campaign Management: Manage the end-to-end execution of CRM campaigns, including email and SMS, from briefing and setup to monitoring and reporting, helping to drive both engagement & commercial outcomes.
• Data & Analytics: Analyse consumer data and campaign performance to uncover actionable insights and provide reports and recommendations to brand and marketing teams.
• Platform & Technology: Be a hands-on user of our CRM platforms (like Salesforce Marketing Cloud), ensuring data quality, GDPR compliance, and seamless execution of campaigns.
• Loyalty Program: Support the loyalty program, helping to manage VIP tier strategies, and contributing to engagement initiatives that deepen brand affinity and reward high-value consumers.

We Are Looking For

An ideal candidate for this role has a strong interest in consumer journeys and knows how to use data to create meaningful connections. You are an analytical thinker with a hands-on approach to execution and a flair for the luxury market.

We believe you’re a great match if you have:

• CRM & Data Interest: A solid foundation in CRM principles and consumer data, preferably from a retail or consumer goods environment.
• Analytical Skills: The ability to translate data into clear, actionable insights and reports.
• Technical Proficiency: Hands-on experience with CRM platforms (e.g., Salesforce Marketing Cloud) and analytics tools (e.g., Google Analytics) is highly valued.
• Organisation Skills: Excellent organisational skills, with the ability to manage multiple tasks and deadlines in a fast-paced environment.
• Collaborative Spirit: A natural collaborator who can work effectively with different teams (Marketing, Digital, IT) to support a unified consumer vision.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference.
• Hybrid working arrangements with time at home and in our newly renovated St Kilda Rd office in Melbourne.

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

L’Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L’Oréal Luxe expresses its unique vision for luxury beauty: La Culture de l’Écart.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.