LUXE CONTENT FACTORY, DIGITAL CREATIVE DIRECTOR 

Objectives 

• Support and execute on the continued expansion of the creative potential of the LUXE Division Content Factory, delivering high volume of digital content needs (Paid Media, Paid & Organic Social, cross funnel Digital Video, product & model imagery & visuals, etc.) annually across the portfolio  

• Co-Develop and advocate for individual visual brand language(s) and identities of L’Oreal LUXE division brands in the digital and ecommerce space 

• Drive new and better ways to collaborate within the Content Factory and across brand teams alongside Content Factory AVP 

Key Areas of Responsibility 

• Lead the development and execution of full funnel digital creative content rooted in insights for a performance-driven marketer, with a focus on content that drives ecommerce performance and brand loyalty  

• Collaborate cross-departments and teams to develop a variety of content needs that meets creative and strategic criteria (MKT briefs, feedback, brand KPIs, etc.), and delivers on measurable business results  

• Operate as brand steward for the creative team, and liaising amongst various brand partners and with Content Factory Strategy & Production Leads  

• Ensure creative excellence (best in class tactics by channel) and meeting of brand guidelines, tone of voice & key objectives, as well as demonstrating results oriented mindset and insights/data-driven approach to creative bringing objectivity to the discipline 

• Lead the development and manage executional output of creative team resources (AD, Video, Social, etc.)  

• Understand, articulate, and strategically apply the latest platform, industry, creative trends, and digital best practices  

• Attend brand marketing meetings and be the voice that communicates digital creative vision and processes, bringing stellar presentation skills to the table 

• Work to streamline creative processes to improve team structure at a wider level, providing input on wider operational systems as needed 

Job Requirements:

• 5-8+ years of advertising experience, developing and creating for digital / social / ecommerce strategies + campaigns.  

• Experience working with performance marketing clients, or experience working at direct to consumer and/or eCommerce focused brand 

• Management experience leading teams, including ability to prioritize and delegate workloads for your team. 

• Experience building strong client relationships and build confidence as a leader who can manage work while successfully interpreting their brands. Ability to guide partners to help understand ideas, while being able to pivot thinking and adjust style when necessary. 

• Mastery of industry and digital best practices coupled with a strong knowledge of platform/Industry/creative trends.  

• Have a strong creative vision and understanding of brand(s) business needs and objectives, with ability to understand how brands come to life in different channels for full campaigns.   

• Art Director experience preferred