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Online Brand Manager - Dermatological Beauty Division - Copenhagen

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Copenhagen

Страна: Denmark

Calling all innovators, disruptors, and dreamers!

Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100-years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet. Do you want to be challenged and developed within your area of expertise? Then you might be just the one we are looking for to strengthen our Digital team L’Oréal Dermatological Beauty in Copenhagen.

Your mission… 

As Online Brand Manager for our #1 brand recommended by dermatologist, La Roche-Posay, you are the driving force behind our online brand expression and engagement with consumers. You are responsible to communicate La Roche-Posay’s expertise and medicality across several online touchpoints such as, Search, CRM, E-commerce, media and owned media channels. Your mission is to grow the brands visibility online, to ensure their excellent execution on e-retail, to drive performance media, to engage in e-commerce activations. You will contribute to grow the 1P data by linking paid and organic search, CRM and relevant consumer insights, to build excellent, optimized and connected online brand experiences for our consumers. A key aspect of the role is to be able to develop impeccable content that represents the brand’s medical anchorage and heritage. The role reports to the Nordic Brand Director of La Roche-Posay & CeraVe. 

You will… 

  • Develop the overall online brand strategy to increase brand visibility and consumer engagement 
  • Be Responsible for brand consistency and brand DNA across owned and external online channels 
  • Ensure that the brand’s medical anchorage and heritage is translated on all the touchpoints you’re responsible for 
  • Be the driving force behind the execution of brand activations on e-retail and ensure perfect brand expression on e-retailer’s platforms
  • Be responsible for parts of paid media activations linking to e-retail & our own website 
  • Be responsible of brand websites: content, maintenance, performance, and budget allocation 
  • Develop and execute long-term CRM strategy, leveraging 1P data, including content / HTML development, database growth, retention, activation initiatives as well as execute CRM initiatives to generate and activate online consumer profiles 
  • Own the organic search (SEO) & paid search strategy and implementation in alignment with agency and Digital team 
  • Be responsible the websites GDPR and data privacy compliance across our digital consumer touchpoints 
  • Collaborate across brand teams, medical team and LDB & the group’s digital community to link and optimize multi-touchpoint consumer-centric approaches

You are... 

  • You have minimum of +2-3 years of experience from a similar digital role 
  • You are able to develop online strategies and are result-driven 
  • You have an understanding of digital marketing, e-retail business, CRM and online platforms  
  • You have experience with digital marketing/media, CRM and content management  
  • You have an entrepreneurial mindset and are able to translate consumer data into business opportunities
  • You have strong collaboration skills and are able to interact and spar with stakeholders across the organization
  • Expert in analyzing performance, digital KPI’s, developing insights to consistently optimize strategies & improve performance
  • You are fluent in English and preferably in one of the Nordic languages 

We are looking for our new Online Brand Manager to start 1.11.2023. The employment is permanent. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion, or sexual orientation. 

What’s in it for you?  

We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals.

Who are we? 

Leading the world in beauty and pioneering the world of beauty tech; we are 87,4K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 38,26 billion euros in 2022, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground. 

What we do at L’Oréal always have a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2022, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself.  For us, our job is more than just a job, it is about building a better future for others and our planet. 

Freedom to Go Beyond. That’s the Beauty of L’Oréal.