Функция: Директор по маркетингу / Интернет маркетинг
Тип занятости: Полный рабочий день
Место расположения: Panama City - Head Quarters
Execute the local digital marketing strategy to develop the brand positioning in the Country. Ensure local marketing, communication and commercial coverage towards developing the consumer engagement and loyalty.
• Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose.
• Place consumer’s insights at the heart of the marketing and business model.
• Develop and manage online brand and product campaigns to raise brand awareness.
• Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that
Partner and challenge media agency (including on innovative mechanisms).
• Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition.
• Develop and mentor the Digital team Identify online and off line drivers and articulate the digital strategy with the brand positioning.
• Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation.
•Available for a full time job