Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: Mumbai - Head Office

Страна: India

The world leader in cosmetics, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition by 2020 is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.

The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations. In our quest to win the next billion consumers, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure ?

We have a suitable opportunity for the position of Digital Manager. In this individual contributor role, you will design an editorial calendar for engaging digital content, monitor digital performance and consumer engagement and build a strong partnership with digital technology to improve services.

You should have minimum 4-6 years of relevant work experience in brand and digital marketing. The location of the job will be in Mumbai. 


Key Deliverables

  • You will ensure a consistent and successful brand presence for the brand across the world wide web
  • You will manage the brand's digital assets like website, mobile site, social networks and ensure that it is always up to date with the latest information and customer engagement programs
  • You will manage social media effectively as an engagement platform and as a brand information platform
  • You will work closely with the brand and media teams to create annual objectives and plans for the brand and to successfully implement a digital strategy to meet the annual goal
  • You will work closely with the marketing teams to deliver winning digital support for campaigns by L’Oreal Paris
  • You will work with the e-commerce team to drive success of L’Oreal Paris on e-commerce

Key success factors:

  • Communication planning and evaluation skills, creating customized communication plans for different platforms by collaborating with different agencies
  • Intermediate knowledge of digital analytics and metrics: Google Analytics (basic) and social listening
  • Intermediate knowledge of digital media principles: how to brief for a media plan, evaluating media plan, setting campaign Key Performance Indicators (KPIs), evaluating media effectiveness
  • Managing specialized agencies for digital asset management specifically on Search Engine Optimisation (SEO), Search Engine Marketing (SEM), web analytics
  • Creating digital media briefs for both creative and media agencies

Key Relationships:

  • Internal Interactions – Marketing, Commercial, Digital, DMI, Ecommerce teams
  • External Interactions – Creative and Media agencies

Physical Demands (e.g. % travel):

  • Travel will be need based

Education:

  • MBA / Masters

 

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.