Функция: Директор по маркетингу / Интернет маркетинг
Тип занятости: Полный рабочий день
Место расположения: New York - New York
Страна/область: United States
Director, Redken Digital Platforms and Innovation
New York, NY 10001
Responsible for the management and strategy of brand’s digital platform activities reporting directly to the VP of Digital and Communications. This role supports the brand’s global expansion via digital strategies and solutions, leads the implementation of digital programs that best meet the needs of the business and serves as the execution lead for global digital platforms initiatives. From a strategic planning perspective, conceptualize a forward thinking brand digital road map and integrated ecosystem to meet the needs of the consumer and professional brand experiences with attention to CRM journeys and eCommerce transfer.
Day-to-day responsibilities include functioning as the key digital point person for all brand’s US digital properties and acting as a liaison between the brand, local markets, IT, and creative partners. Oversees the day-to-day management of online properties, leads the development and execution of new strategic initiatives, sites, apps, virtual try-ons, connected tools / wearables, and digital innovations. Manages two direct reports: Manager of Platform and Manager, Design and UX.
This position requires extensive coordination and partnerships cross-functionally with multiple international teams. Experience should include excellent qualitative and quantitative skills and strong project management skills. The ideal candidate will lead the road map of prioritized enhancements to drive consumer and professional experiences and purchases; and test and drive traffic and sales strategies.
Summary of Key Responsibilities: