Функция: Разработка нового продукта
Тип занятости: Полный рабочий день
Место расположения: New York - New York
Title: Director, Consumer & Market Intelligence
Location: New York, NY
Department: Consumer & Market Intelligence
Reports to: Assistant Vice President, Consumer & Market Intelligence
The Department: The Consumer & Market Intelligence Team (CMI) provides consumer and market information that facilitates management decision-making on broad strategic as well as tactical day-to-day marketing and business issues. CMI uses a wide variety of research techniques and tools. As a business partner, CMI leverages insights pertaining to the Consumer, Shopper and Market to aid in category and brand strategies as well as Go-To-Market and In-Market strategies.
You’ll uncover and create actionable insights to drive L’Oreal USA strategies, business decisions and overall competitive advantage. The consumer learning will be applied in brand strategy, brand communication, innovation, etc.
You’ll design studies, gather primary and secondary research, manage our vendor partners, and ensure that we get the best insights to drive our decision making. By helping us understand and anticipate customer needs, you’ll be shaping what’s next for us.
· Partnering with leaders to understand key business issues
· Designing and shaping research designs to yield actionable insights
· Managing research agency partners and research projects from scoping to delivery
· Synthesizing information from various sources into meaningful insights
· Representing the voice of the consumer within the organization
· Presenting actionable recommendations to leaders
You will work with a range of brands across divisions within the U.S. as well as globally. In this role you will collaborate primarily with Marketing; however, you will also work closely with our labs, product development, creative agencies and retail teams.
Job Experience and Requirements
The successful candidate must have a bachelor’s degree with strong analytical and interpersonal skills and the ability to manage the complexity of a large global organization