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SalonCentric Director, Omni-Channel Marketing

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Saint Petersburg, FL

Страна: USA


SalonCentric, a wholly owned subsidiary of L'Oreal S.A. is headquartered in St. Petersburg, Florida and is the premier distributor of salon professional products in the USA. Created by L'Oreal USA in 2008 and operating in 48 states, SalonCentric has more than 550 business partners, 585 stores and 260 state and RDA stores. Together We Are Beauty! Our mission is helping salon professionals grow their businesses. And we love doing it! Whether we're narrowing down the perfect product assortment or giving advice face to face, we're here for salon pros every step of the way. While you don't need beauty industry experience to find the perfect SalonCentric job for you, we're looking for people who are passionate about giving salon professionals everything they need to thrive.

Director, Omni Channel Marketing

Saint Petersburg, Florida (in office three days a week)      


As our director of omni-channel marketing, you will lead the strategic vision, planning, development and execution of SalonCentric brand identity, integrated marketing campaigns, and initiatives. With an omni mindset, bring to life the SalonCentric brand across store, street, site and app ensuring plans align strategically across online and offline. You will create a compelling shopping experience through innovative programs and influence omni channel marketing to drive sales and build loyalty to SalonCentric. Leverage print and digital communications vehicles to promote events and drive traffic while creating a 360 omni experience.

To be successful and thrive in this role, you will cultivate and maintain extensive cross-functional collaboration with multiple internal and external business stakeholders including the Digital Marketing, Omni Operations, Visual Merchandising, Education, Brand and Channel teams. This individual will have experience in overall brand marketing campaigns with an innovative and creative approach to traffic and sales driving opportunities.

In developing the future, you will oversee a marketing manager and be responsible for supporting their learning, growing, performing and career movement. You will report to the vice president, marketing and together will drive the total brand strategy for SalonCentric.


  • Lead marketing initiatives including developing marketing programs to drive traffic / sales as well as to create branded experiences across all touch points.
  • Collaborate with Marketing, Store, Education and Digital teams to promote key SalonCentric initiatives via print and digital communications
  • Provide clear creative direction to Creative Services and critically evaluate artwork to optimize visual impact and communication.
  • Manage production and delivery of monthly Visual Merchandising update packages for SalonCentric on time and within budget
  • Coordinate logistics such as quantities, shipping, and dimensions with Creative Services, Store Team & outside vendors.
  • Lead creative development of Promotional Events and sales including overall theme and event components such as contests, giveaways, gifts-with-purchase, store signage and communications plans
  • Oversee Store Promotional Planning Calendar and ensure there are sufficient promotions and animations to drive traffic and build customer loyalty each month
  • Lead Store Marketing Opportunities bidding & selection process
  • Publish annual Store Marketing Opportunities Guide outlining program participation criteria and execution details to Brands
  • Collaborate with Stores, Street, eCommerce, Promotional Planning and Marketing teams to ensure that key brand initiatives are properly supported
  • Direct & review brand-provided promotional and permanent merchandising materials ensure they are impactful, effective, meet specifications and are delivered on time
  • Conduct regular trainings with Brand Marketing teams and Franchise/Sub distributor Owners on retail marketing best practices and processes
  • Cultivate relationships with PPD & Partner Brands, collaborating with SMD & Category Management teams
  • Monitor key competitors and identify best retail marketing & merchandising practices across all industries including staying abreast of new technologies that are being successfully leveraged in retail environments
  • Visit Stores, franchises, review site/app and connect with SalonCentric Business Partners on a regular basis to identify opportunities for new programs and merchandising as well as enhancements to existing programs / materials
  • Manage Omni Channel Marketing Budget and continually seek opportunities for cost savings and efficiencies


  • 8+ years Retail Marketing or related experience. Additional experience in visual merchandising, brand management, advertising and digital marketing desirable.
  • Creative thinker who can translate marketing vision into impactful and innovative programs that continually “surprise and delight” our customers while also achieving strategic objectives & priorities.
  • Strong project management skills and proven ability to direct cross-functional team to achieve successful execution on time, within budget and in line with strategic direction.
  • Track record of building strong cross-functional relationships and influencing other departments to achieve results.
  • Excellent aesthetic sensibility and strong understanding of retail copywriting.
  • Able to provide clear creative & copy direction to Creative Services.
  • Success in demanding quality creative execution by providing constructive feedback to enhance impact and effectiveness of communication.
  • Bachelor’s Degree in Marketing, Advertising, Retail Management majors preferred
  • Some travel required for store visits and meetings
  • Must have long term authorization to work in the U.S.A.
Working at SalonCentric has it's perks!
  • Competitive compensation packages
  • Fantastic growth potential
  • Medical, dental & vision coverage
  • Short & long term disability
  • Maternity & paternity leave
  • 401(k) with company match
  • Generous employee discounts
  • Employee assistance programs
  • Paid holidays, vacation, personal time and summer Fridays!
  • This isn't a full list of the incredible benefits we offer. To learn more, head over to SalonCentric.com

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind