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Director - Programmatic Planning

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York City

Страна: United States

Title: Director of Precision Advertising, Division Lead

Reports into: Vice President of Precision Media

Location: New York, New York

The Director Precision Advertising, Division Lead will need to deliver dynamic, best-in-class proven talent that are results driven. In this role you will lead a team of planners and traders responsible for campaign management, planning, reporting and optimization across several brands.  You will also lead key portfolio-wide initiatives in delivering longer-term, future-forward innovation. As Director, Division Lead you will help create, innovate, and guide the programmatic process.

 

Role Description:

  • Serve as the main point of contact for brand team leads for strategy, planning and activation specific to each programmatic campaign
  • Be seen as resource in terms of gathering and distributing research around the programmatic industry
  • Ensure proper pacing of impression/click delivery of campaigns, prompt delivery of reports to clients and accurate/useful performance reports
  • Maintain a deep understanding of innovation capabilities, the L’Oreal business & existing and emerging buying platforms (Adobe, DV360, etc.)
  • Work closely with the senior team members to contribute to the success of cross-channel programmatic client campaigns
  • Assist team with all execution aspects of the campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
  • Liaise between key internal groups (CMI, IT, Omni, research/analytics & operations)
  • Help in designing and delivering performance updates, optimizations, business reviews, new audience-based programmatic solutions and growth opportunity presentations
  • Generate supporting documentation for post campaign presentations and provide insights to client teams
  • Responsible for the overall success of programmatic client campaigns
  • Support the performance media lead in defining audience strategies and tactics to maximize economic outcomes within campaign limits

Experience & Qualifications:

  • Bachelor’s degree required
  • 5-8 years of experience digital media experience across display, video, social and mobile; a minimum of 2+ years in-console audience-based RTB media
  • Deep understanding of segment builds for data overlay within media activation (Salesforce DMP)
  • Knowledge of digital media systems and tools (i.e., ad servers, attribution, tagging, ad verification)
  • Knowledge of ad targeting methodologies
  • Familiar with general media measurement methodologies
  • Familiarity with general IT and internet technologies
  • Strong analytical, problem solving and critical thinking skills
  • Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail
  • Understanding of ad networks, exchanges and/or auction marketplaces, with the ability to manage bid pricing and optimization levers to meet client goals
  • Knowledge of online media metrics and analysis
  • Proficiency in Microsoft Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
  • Data analysis experience
  • Strong analytical, problem solving and critical thinking skills
  • Excellent written and verbal communicator
  • Outstanding relationship and business builder
  • Collaborative team-player yet comfortable with independence

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.