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Director- Site Merchandising (D2C)

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Los Angeles, CA

Страна: United States

Title: Director, D2C Site Merchant

Location: El Segundo, CA (hybrid) 

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  At L'Oréal Luxe, our mission is to provide our consumers with the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth To The People (YTTP). Our YTTP group consists of high-performers and hard-workers with humble attitudes. We are a lively group that value team bonding, enthusiasm, and free thinking. We are open-minded and constantly collaborating. Our brand culture is tight-knit, fast-moving, and fun. We are a community.  

What You Will Do: 

We are looking for a passionate, strategic, and effective leader in Site Merchandising who will join our Digital & Growth team. The role of Director, D2C Site Merchant - YTTP is the owner of the commercialization and sales planning process for our eCommerce platform in partnership with brand and category leads.  They will be tasked with overseeing the product & channel strategy, leveraging data-driven insights to make channel decisions that will generate positive KPI results.  This individual is our brand’s analytics expert, using data to build a “bottoms-up” plan to hit our sales targets.  This role will use daily & weekly performance to better understand our consumer and ensure that their needs can be met through our eCommerce platform.  This role must partner cross-functionally with the brand’s direct-to-consumer leadership, the sales team, the marketing teams, the Luxe Accelerator organization, and brand’s D2C sales panner. 

Job Duties and Accountabilities 

This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables & responsibilities: 

  • Leader of the product and channel sales strategy 

  • Owner of a variety of analyses including category performance, activation results, and competitive analyses to help us better optimize our brand strategy. 

  • Adapt and cultivate a “measurement as a religion” mindset across teams. 

  • Responsible for the sales forecasting process by developing bottom-up sales and inventory plans, which are used to inform financial and inventory decisions inclusive of product mix, AUR, Sellthru, and Markdown vs. Reg Selling (core vs. promo vs. launch) 

  • Work with the sales planning team to perform the pertinent sales analyses and forecasting to help foresee risk and opportunities 

  • Work cross-functionally with our site teams to manage the site’s calendar of activity and promotion, plus any updates relating to merchandising to ensure optimal products are being featured. 

  • Owner of the logistical process execution for all promotional events, including but not limited to set up, testing, and quality assurance. 

  • Manage the customization and engraving processes as needed for any of the brand’s relevant products, including communications with the relevant vendors. 

  • Leader of the product sampling process, including securing the necessary and proper products as well as working with the relevant vendors and cross fuctional teams. 

  • Act as the brand’s lead for all call center communications and feedback as consumer’s reach out with needs. 

  • Lead the sales planning function for the brand, including managing a sales planner (direct report). 

What We Are Looking For: 

Required Qualifications: 

  • College Degree 
  • 7+ years experience in a direct-to-consumer businesses with merchandising and commercialization exposure, sales planning and experience managing site experience a plus. 
  • Experience working in a “buyer” type role for retail a plus 
  • Experience with product sampling, engraving and product customization 
  • Ability to lead presentations and effectively analyze and translate data into actionable business plans 
  • Creative problem solver with the ability to prioritize initiatives and anticipate business needs 
  • Ability to build effective partnerships and interact successfully with diverse individuals at all levels 
  • Sharp analytical and problem-solving skills, with the ability to interpret complex data into actionable insights and optimizations 
  • Demonstrated ability to think strategically, innovatively, and creatively using sound business judgment and quantitative skills 
  • Proven ability to influence others 
  • Ability to prioritize and manage multiple responsibilities with attention to detail. 
  • Self-motivated, results and solution oriented, strategic thinker 
  • Strong time management and prioritization skills 
  • Accountable for the planning and strategy associated with creating revenue for the D2C channel 
  • Manage the brand vendor relationships 

What’s In It For You: 

  • Salary Range: $128,100 - $182,500 
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 
  • Employee Resource Groups (Think Tanks and Innovation Squads) 
  • Access to Mental Health & Wellness Programs  


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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