Сфера деятельности: Digital
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: New York, NY
Страна: United States
In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.
Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty. If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!
Job Title: Director, Ecommerce Performance
Function: Ecommerce & Digital Marketing
Division: Active Cosmetics Division
Supervisor Title: SVP, Digital Marketing & Ecommerce
Location: New York, NY
Ecommerce Performance Director, Active Cosmetics Division
The Ecommerce Performance Director will lead the ACD Digital Solutions team which is comprised of digital technologists responsible for web development, site merchandising, UX testing (A/B, multi-variate), SEO, and digital analytics. The purpose of this team is to drive ecommerce platform performance, and provide onsite consumer insights to help brand ecommerce teams drive conversion and accelerate sales. S/he will ensure that the Active Cosmetics Division DTC sites (SkinCeuticals.com, La-RochePosay.com, Dermablend.com, Vichy.com) meet L’Oreal USA and industry best practice standards for SEO site setup (meta tagging, site speed, backlink references, etc.), overseeing internal and external teams to implement site enhancements and visual merchandising tasks, and partnering with Digital IT on all backend related initiatives.
The Ecommerce Performance Director will serve as a member of the ACD Digital Leadership team under the SVP of Digital Marketing & Ecommerce. S/he will work closely with the SVP of Digital Marketing , Director of Ecommerce, and brand site leads to develop a strategic roadmap of DTC site enhancements and onsite marketing events. S/he is a consumer-focused, analytical content marketing professional who is a skilled communicator. S/he has a proven track record of building and developing a team of diverse individuals. Professional development of the Digital Solutions team members is an essential part of the role. As Digital Solutions team leader, the key areas of responsibility include:
Web Development and Merchandising Project Management
Site UX and performance
Oversight of ACD SEO Manager to:
Oversight of Digital Analytics Manager to:
Required proficiency in the use of the following platforms/tools:
Teamwork and Collaboration: Able to work in cross-functional teams within and across multiple brands. Ability to build strong business relationships and work collaboratively with IT, CMO Ecomm Excellence team, and ACD brand ecommerce teams. Work closely with central CDMO team to ensure ACD follows L’Oreal best practices in site technology.
Project Management: Able to strategically prioritize business initiatives based on factors such as added value, level of effort, and cost. Candidate must be able to establish priorities and clearly communicate them to stakeholders to ensure full alignment on prioritization and timing.
Communication: As the technical expertise for the brands will lie with this position, it is imperative that the candidate be able to clearly articulate to a non-technical team of stakeholders both verbally and written. Additionally, must be able to articulate strategy and results to executive level team. Must be comfortable presenting sometimes-complicated material to a non-technical audience.
Initiative: Needs to be able to take initiative to collaborate with a variety of internal L’Oreal partners and 3rd party partners. Must develop strategic relationships to ensure the brands have appropriate support for ACD digital initiatives.
Analytical: Able to analyze consumer engagement data on website and identify opportunities to improve consumer experience. Will roll-up sleeves in the analytics process.
6+ years of relevant experience in eCommerce or digital marketing technologies required.
Ideal candidate will have an expert level understanding of web development methodologies and tools.
Candidate must have strong SEO acumen with proven experience improving the organic search positioning of a brand website.